Cárdenes
Culver City Chamber Orchestra was assigned as a student objective during my education at Santa Monica College for GD 41, Studio 2, 2020. We had four weeks to complete the project.
Student objective
Culver City Chamber Orchestra is looking for a new brand identity and logo. Design a cohesive design that connects all the identity pieces, including the press kit, folder, postcard, brochure, business card, tagline, envelope, and tickets.
Before
Some examples of the original printed material. Poster, tickets and trifold brochure.
Style guide
I created a style guide for the use of typography and the most common colors, with corresponding codes for screen and print materials.
Mood board and sketches
The mood board I created includes colors, typography, and images. I wanted to create a visual representation of the feelings I get from hearing orchestra music: a mix of moody autumn tones and splashes of happiness while conveying a sense of richness and tradition.
