Treasure Hunt
The first Treasure Hunt project started in 2015.
A collaboration between the Libraries in Örnsköldsvik, Örnsköldsvik Museum and Art Gallery, Cesam - center for collaboration, Newspaper 7, and Waynes Coffee.
Purpose
The goal of the project was to offer a free summer activity for children that was both fun and educational.
Previous maps
The evolution of the treasure maps throughout the years of the project. Starting with 2015 up to my current design - 2023.
Style guide
I created a style guide for the use of typography and most common colors with the corresponding codes for screen and print materials.
Content
By following the clues on the tresure map you'd find a number of questions to answer, the theme of 2023 was birds and magical beings.
Bonus material
When the treasure hunt was completed and they filled in the answers on the back of the map, turning the map in and they received a diploma and a chocolate gold coin as their treasure. However, there was an extra side quest for those who were willing to keep on going. Solving one or more of the crossword puzzles would also result in a special treasure pin for their extraordinary effort.
Marketing
I created marketing materials for both print and web.
A full page ad in the Newspaper 7 that reached every household in Örnsköldsvik county, this ad was designed to be ripped out and used as a map on its own.
Posters for display and nearby bulletin boards.
Posts to be shared on Instagram and Facebook.
